St Louis Cardinals Spanish Language Broadcaster, Polo Ascencio will be one of the hosts of a new Latino baseball show. He will partner with La Vida Baseball, the nation’s leading multi-language Latino baseball company. The show called Polvora, Voz Y Diamante will feature Ascencio and Pliego Villareal and Jesse Castillo.
Pliego is a member of the Mexican rock band Kinky and Castillo is a Mexican Baseball League two-time MVP. The show will feature intriguing baseball conversation, with comedic pop culture, wrapped in a love and appreciation of all things Latino baseball.
It will be the only streamed Spanish-language show dedicated to baseball in North America.
“When we launched La Vida Baseball, we had the resources to only choose one language, because multi-language shows are not a function of auto-translate,” said Jay Sharman, co-founder of TeamWorks Media, Parent Company of La Vida Baseball. “Our target audience, the U.S. Latino baseball fan, consumes sports content primarily in English (66% according to 2018 Pew Research). Yet, as we’ve experimented and engaged our fans, it’s clear there is a want for Spanish-only content as well. This is the next step to be truly bilingual. We’ll continue to listen, test and evolve to satisfy our fans.”
La Vida Baseball (www.lavidabaseball.com), along with its on-air personalities, boast a collective social media following of more than one million fans.
La Vida Baseball produces several social media series, Being Guillen, Home Plate and El Bullpen.
Being Guillén, a hilarious weekly show and podcast, is hosted by former World Series Champion manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Ozney Guillén, and has quickly become one of the most watched shows around the culture of baseball – anywhere. Recently Ozzie Guillén Jr. launched Gaming with The Guilléns, a live, engaging Twitch experience where Guillén Jr. challenges Major Leaguers to play him in the video game “MLB The Show.”
El Bullpen is a daily, short-form cultural video round-up, hosted by Julie Alexandria (@JulieAlexandria).
Home Plate, a newly launched video series celebrates food and lifestyle hosted by Jennifer Mercedes and Julie Alexandria.
About La Vida Baseball
La Vida Baseball is a lifestyle media company that entertains and engages the Latino baseball community through original video, live shows and social media content. Launched in 2017, La Vida Baseball has emerged as the fastest growing Latino sports digital media company in the United States. Owned by TeamWorks Media, a Chicago-based media agency started in 2000, La Vida Baseball reaches more than six million English-preferred U.S. Latino fans per month. For more information, visit www.lavidabaseball.com or follow on all social channels @LaVidaBaseball.
