Budweiser is making a powerful Super Bowl comeback with a message of American resilience. On Wednesday, the St. Louis-based company is debuting its 2022 Super Bowl commercial – A Clydesdale’s Journey.
St. Louis fans have long had a special place in their hearts for the Clydesdales– especially Cardinals fans who love to see them every year on Opening Day at Busch Stadium.
The commercial, A Clydesdale’s Journey, directed by Academy Award-winner Chloé Zhao follows a beloved Budweiser Clydesdale’s path to recovery after injury. Viewers follow the Clydesdale as it fights through setbacks and overcomes challenges, embodying the continued resilience of the people of America. The commercial culminates with a message to the country, “In the Home of the Brave, Down Never Means Out,” reminding viewers that while the country has faced numerous challenges throughout its history, the steadfastness of the American spirit will allow us to recover from hardship, continue rebuilding and come back stronger than ever before.
Zhao, who directed Nomadland and The Eternals, brings her unique visuals and storytelling expertise to the narrative. Her work often depicts true American grit and journeys of self-discovery through a deeply human lens. This spot also debuts a new visual style for the brand – one with a more bold and raw aesthetic to help bring to life the themes portrayed within the commercial. The commercial concept was created by VaynerMedia.
After sitting out of the Super Bowl in 2021 to redirect funds to COVID-19 vaccine awareness, Budweiser has announced a donation to the Small Business Relief Fund, housed at Accion Opportunity Fund, to continue supporting small businesses during this trying time. AOF supports hard working entrepreneurs and small business owners by providing access to affordable capital and business resources, particularly throughout periods of crisis.
To view the spot, click the video player below or go to YouTube: https://www.youtube.com/watch?v=nPBxJ2yar-A