SLYSA Announces Naming Rights Partner for Headquarter Complex
The St. Louis Youth Soccer Association announced Slyman Bros. Appliances as the naming rights partner for the main headquarter complex in St. Charles, MO. Under the 3-year agreement, the complex will be renamed as the “Slyman Bros SLYSA Complex”. The agreement includes on-site signage and a significant digital presence.
“SLYSA is proud to partner with Slyman Bros. Appliances. As the premier local and regional soccer league, we value partnering with a strong, local brand that has been a valuable part of our community for decades,” said SLYSA Executive Director Johann Arnason. “The two organizations have a shared vision for quality and service, which makes the alignment of SLYSA and Slyman Bros. a natural fit. We are excited to rename our headquarter complex as the “Slyman Bros SLYSA Complex.”
In 1965 when Bob and Harry Slyman decided to open their own business which is known today as Slyman Bros. Appliances. That year the Gateway Arch was completed and so it was a natural tie-in to use the arch in the television commercials in black and white. Those commercials became famous in the St. Louis community. As their family grew, so did their business.
Today, Slyman Bros. Appliances has grown to five locations, with at least one Slyman family member in every store.
“We are very excited to partner with SLYSA. We both have been a St. Louis staple for many years. We want to continue supporting the great St. Louis youth soccer program,” said Chris Slyman of Slyman Bros. Appliances.